In this episode, author David Risselada from DefenseOfOurNation.com joins me as we take a serious look at information overload and its effects that have been studied in order to manipulate the perception, choices and even mindset of the population at large. We’ll also call on people to examine themselves to see if they are being caught up in these manipulations, and practical steps to ensure you are not taken along by the government/corporate/media-driven narratives.

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PERCEPTION MANAGEMENT IN THE MEDIA

Perception management is one of the propaganda methods that is mostly used to bring masses to the desired point. The main purpose is to enable individuals to reach the desired result with their own will by influencing their emotions, motives, and goals. It can be referred to by different names such as psychological operation, soft power, perception management, public relations, public diplomacy and even marketing. From its definition it can be said that perception management is one of the persuasion techniques. It would not be wrong to call these persuasion methods “manipulation”. No matter how mitigated the terminology is used, the result is always the same: To convince a group of people.

There are some rules to be followed in perception management. For the correct perception management technique, it is necessary to pay attention to some issues such as adapting to the values of the target audience, paying attention to the culture of the target audience, taking an approach above expectations, being lean and focusing on the result. Perception management tries to fully control people by manipulating the media. It is mostly believed that people tend to be more interested and openminded when it comes to the visuals and voices that they are seeing and hearing rather than what they have learned or red on a book. As a result, media have huge coverage here, most of the visuals and voices directly come from it therefore it can be easier to manipulate people through media.

According to Nye (2005), perception management is the skillful use of persuasion or propaganda. Groups’ attitudes, beliefs and behaviors are affected by perception management.

PERCEPTION MANAGEMENT AND MANIPULATION Perception management means controlling the perceptions of individuals. It can also be described as an effort to control what an individual or audience thinks about. The main purpose of perception management is to change the attitude and eventually behavior of the individual through his thoughts. Perception management is frequently used in advertisements to direct the target audience’s purchasing behavior. It is possible to say that mass media have very strong effects (Johansson & Xiong 2003). This power of mass media can be achieved when perception management techniques are used correctly together with the mass characteristics of the targeted society. Besides the press, television and radio, the technological tools such as internet and social media are used within the framework of perception management. Perception control is used worldwide to enable different target audiences to perform the desired behavior by the controller through the whole media.

MASS MEDIA AND PUBLIC RELATIONS: PROBLEMS OF INFORMATION OVERLOAD IN MODERN SOCIETY

In modern society, mass audiences perceive reality through virtual images and representations that often have nothing to do with the objective reality. of artificial images that form media space separates a person’s personality from the reality, and the more he delves into the designed world, the less he/she is self-contained.

That is why the political life of the society is increasingly becoming the sphere of show business and public relations, that fact let the famous Canadian media researcher McLuhan (2013) call the modern world a “global village” and an era of “a new tribal man”, as the media “bring a man back into a primitive state in which the auditory-visual multidimensional perception of collectivity and the whole world comes first”. The myth reigns in the “global village”, and, according to M. McLuhan’s prophecy, the emotional climate of whole cultures can be controlled with the help of the mass media.

So, in the information society, media opportunities have proved to be a convenient tool not only for manipulating public consciousness, forming and designing reality but also for profit, when even those resources, that claim to perform news functions, are forced to use “clickbaits” and other techniques of attracting attention, appealing to primitive human instincts or containing false but attractive information. But it is not only these trends that form the basis of information overload. For example, modern television channels stream scenes of violence, stories about cruelty, offer a great choice of thrillers. Most shows contain scenarios of injustice, a lot of information about murders, disasters. According to psychologists, scenes of cruelty and violence are part of a complex of negativity that people like because the life shown on TV is worse than their life. Demand generates supply, and indeed, the demand is what the society agrees to pay for.

Nevertheless, we have a massive dependence on information, and the creators of information are well aware that information impact is always psychological and determines human behavior indirectly, through neural connections of the brain. As a result, the flows of information that surround a person threaten to overload the human memory, as message codes do not always correspond to patterns of perception and there is no adequate relationship between the flows of information and the mental and psychological properties of the person’s attention and memory.

• Mass Medıa and Public Relations: Problems of Information Overload in Modern Society
• PERCEPTION MANAGEMENT IN THE MEDIA
• The Hidden Persuaders
• The invasion from Mars : a study in the psychology of panic
• Cardinal Dolan says he agrees ‘wholeheartedly’ with Bishop Barron’s criticism of Carrie Prejean Boller
• Spirit Cooker Marina Abramovic: Trump Is Greatest Magician Waking Us Up

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